Privacy Policy

Who we are

Our website address is: https://www.evelynmcnamara.comand it is the website for Evelyn McNamara Photography.

Evelyn McNamara Photography (“EMP”) is committed to protecting your privacy and treats all personal data entrusted to us with the highest degree of security and confidentiality. The purpose of this document is to inform you of the ways in which the EMP processes your data and what rights you have in relation to this processing. It is important that you read this document carefully.

Statement of GDPR Compliance

All data is gathered and processed in accordance with data protection legislation, including the EU’s General Data Protection Regulation (GDPR), effective May 2018, and future implementing legislation in Ireland.

Identity of Data Controller

EMP operates as a Data Controller, determining the purposes and means of processing personal data. EMP can be contacted during normal business hours, 9:30am to 5:30pm Monday through Friday excepting holidays, by calling +353 (086) 372 1226or emailing EMP office is located at the Dunmore East, Waterford, Ireland.

Legal Basis

Evelyn McNamara Photography gathers and processes personal data on the basis of consent. Your information is used only to send you the information about Evelyn McNamara Photography which you have agreed to receive, to complete transactions in the manner consented to by you and to improve your experience on our website via cookies. Consent for these operations may be withdrawn at any time.

How Data is Collected on Our Website

Personal data is collected on our website in the following ways:

  • Names, phone numbers and email addresses are collected via the Enquiry form page when users input these details in order to receive announcements, updates and special offers regarding EMP activities.
  • IP addresses, browser types, domain names, access times and referring website addresses are collected via cookies, which are stored in users’ web browsers.
  • Names, addresses, email addresses, phone numbers and credit card details are collected upon the purchase of EMP services or merchandise.

How We Use Cookies

The EMP allows cookies on its website in order to improve the visitor experience in accordance with normal practice. When visiting the EMP website, you are given the opportunity to consent to this use via an onscreen pop-up. If you do not wish to consent to this use, consider disabling cookies in your browser settings.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

The EMP contracts a third-party data processor, whose activities include the use of third party cookies to create remarketing audiences for the EMP on other digital platforms. This means that personal data obtained via cookies may be automatically processed in order to advertise to you online. The information obtained via cookies is kept as minimal as possible and is processed only as necessary for the tasks listed above. This processing includes the use of Google features such as Google Tag Manager and Google Analytics and Facebook features such as Facebook pixels and custom audiences. In this case, personal data maybe be held and processed for a maximum of ten months.

How Your Data is Used

EMP uses personal data for the purposes of communications, improving the user experience on our website, marketing and processing payments. 

The EMP occasionally utilises automated decision-making in its data processing activities to reach target markets of digital users who may be interested in EMP services and updates, particularly on social media. Data subjects may opt out of this use at any time.

Personal data is held and processed until such time as you communicate to us in writing that you wish for it to be removed. Data is retained by the EMP at its offices in Waterford, Ireland except where collection and processing is facilitated by third party data processors. The EMP contracts with trusted third parties in order to provide exceptional services which the EMP is not able to offer on its own. Examples of authorised third party data processors include MailChimp and Shopify.

EMP never sells or rents personal data to any third parties and will not share your personal information with an unauthorised third party without your consent unless required to do so by law.

MailChimp processes data in the United States and adheres to the EU-U.S. Privacy Shield framework, which certifies the responsible and compliant handling of personal data between these entities. MailChimp facilitates the collection and storage of contact details for the EMP, which allows us to create distribution lists, send emails including marketing communications and place online advertisements. Data may be transferred to MailChimp sub-processors which perform critical services for MailChimp such as the prevention of abuse and customer support. For more information, see MailChimp’s Privacy Policy.

Shopify, under its Irish affiliate Shopify International Ltd., processes data in Ireland but may transfer data outside the European Economic Area to the United States and/or Canada. Shopify provides an e-commerce platform for EMP to sell its merchandise and Friends memberships. For more information, see Shopify’s Privacy Policy.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Your Rights

You have many legal rights when it comes to the personal data you provide. These include the right to withdraw your consent at any time, to know what data is being held about you, to request the removal of your personal data from all EMP  records and to have this action completed in a timely manner, to object to certain processing of your data, to restrict how your data is used and to lodge a complaint about the handling of your data with a supervisory authority.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You may exercise any of these rights by submitting a written request to EMP at info@Evelynmcnamara.comor by post to:

Everly McNamara Photography, Serendipity, Pinehill, Dunmore East, Waterford, Ireland, X91 KH99

Data Breach Policy

EMP takes the necessary measures to ensure your personal data is protected including password protection and physical safeguards. In the unlikely event of a significant data breach, Ireland’s Data Protection Commissioner and all affected individuals will be notified within the required legal time frame.

Other Matters

EMP reserves the right to make amendments to this Privacy Statement at any time without notice